Edun FW 2012

The Edun show, held at Pier 57, was easily the coolest, and coldest, show I saw all fashion week. As soon as I read it would be a “safari punk mashup of 80s vibe leathers, bonded plaids and mesh with safari prints” I was intrigued. Plus, the concrete venue and stylish show-goers seemed so incredibly cool. And just when I thought it couldn’t get any better, seeing Kate Lanphear and sitting next to Ada Kokosar put it over-the-top amazing – until the show started, and then the fashion had all my attention.

The eco-conscious clothing brand was founded by Bono and wife Ali Hewson and is designed by Sharon Wauchob, who put together draped and twisted dresses, structural/silky tops and amazing jackets in dark knits and leather, exotic prints (lots of zebra) and pops of color. There were also some amazing ribbed turtlenecks and chunky knits (some made by the Crochet Sisters, a group of Kenyan artisan nuns) with fun, pleated skirts and slouchy trousers. The collection had such an interesting and urban energy – I was devastated my camera wasn’t working to take my own photos, but see below for my video to get a feel for the show!

images via

To read more about Edun’s commitment to develop trade with Africa, click here.

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