Apifeni Launch Party

Last night I had the pleasure of attending the launch party for activewear line Apifeni, hosted by founder Danielle Dobin and former White House Press Secretary Dana Perino at L2 in Georgetown. Stylish DC area supporters gathered to check out the new line while enjoying delicious Apifeni-inspired cocktails and great conversation!

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According to Danielle, activewear should be both flattering and functional. “When women feel good about their appearance, they feel confident,” she says on her site. “Confidence inspires us to act, move, take chances and yes, to hit the gym!” After getting a look at the new line of pants and tops, I can’t wait to grab some for myself and get to the gym (something I’m not usually excited about)! They seemed to fit perfectly and were extremely stylish – I especially loved the vinyasa capri pant, which would be perfect for the yoga classes I’ve promised myself I’ll get back to. And in addition to looking great, the Apifeni technology provides seamless support and stability for your core while flattering your curves and keeping you dry. No one wants to be worrying about their clothes when they should be concentrating on their warrior pose, right?

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Danielle and her husband with Lynda Erkiletian and Ebong Eka

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Danielle and the models, wearing Apifeni

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Me, Dana Perino, and my BFF Marta

Be sure to check them out and order Apifeni online!